First it was just the Web. Then developers turned to mobile apps after the smartphone revolution. Now, it's a new-age blending of the two. After formerly abandoning its mobile Web site in favor of an ...

Flipkart, an Indian marketplace equivalent to Amazon, has partnered with Google on a new mobile website (via Re/code) specifically optimized for mobile Chrome. It combines the best aspects of the web ...

Flipkart, that planned to put a hold on its app-only strategy, has re-launched its mobile site by the name ‘Flipkart Lite’. With this move, Flipkart will no longer force its users to download and ...

For those that agonize over the dying of the Web, I have bad news for you: it may already be dead. At least, in India. , the Amazon.com of India, recently decided to go all-app on mobile, dumping its ...

Flipkart, in a bid to become number one in the online retail shopping, has launched a new look website termed as ‘web-app’. The feature has been rolled keeping in mind users’ shopping patterns. This ...

Flipkart had piloted an App only strategy a few months back, and had even started making few categories exclusive to the mobile app. This move was deemed by many (including us) as a desperate measure ...