IBM has awarded its global media account to Omnicom following a competitive review. The account's remit spans the Americas, EMEA, and APAC including Japan, Campaign has learned. IBM's global media ...
Omnicom wins after beating Publicis in final round, as WPP steps aside; move follows broader agency overhaul and tighter ...
The mandate spans the Americas, EMEA, APAC and Japan. Omnicom secured the account after competing against Publicis Groupe in ...
Ogilvy had already chosen not to take part in IBM's agency review. IBM had earlier launched a media review in December 2025.
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