What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

Research from MIT Sloan School of Management has demonstrated a new way of designing social science experiments that can ...

Pick up the receiver. No coins needed. On the other end of the line: a stranger from a completely different generation, ready ...

Churches in the US were put to shame after a TikToker conducted a social experiment to see whether the religious institutions would practice what they preach. Nikalie Monroe, who lives in Kentucky, ...

The 2026 FIFA World Cup is still months away from landing in North America, but one company is already showing the global camaraderie that should be expected across the United States for the game of ...

This video features a social experiment designed to raise awareness about child safety and stranger danger. In a controlled ...

What begins as a controlled social experiment quickly shifts into something far more intense. As participants react in real ...

Ring a Republican, dial a Democrat. A new social experiment in the form of a modified pay phone is hoping to unite warring political parties by getting them talking. The so-called “party line” was ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. In an experiment to reimagine how New Yorkers connect, a pop-up event in the city is asking people to put the selfies ...