Legendary 1930s salesman Elmer Wheeler of New York City’s Tested Selling Institute famously advised clients “Don’t Sell the Steak—Sell the Sizzle!” People buy dreams, they don’t buy mundane reality, a ...

Traditionally, automakers spend the majority of their marketing budgets on advertising new cars through traditional formats such as television adverts, billboards and glossy adverts in magazines. But ...

Car adverts tend to follow certain tropes, but some stand out from the fleet for their originality. A Twitter thread has gone viral after collecting together some of the best car adverts, and most of ...

A good car advert is hard to miss. Splashy, sexy and expensive, when done well they can leave a lasting impression. And it's not just billboards or TV adverts any more. These days a 60-second clip on ...

What links a 1985 novel about a drug-addicted rich boy with the 2011 Nissan Leaf? Nothing, or something? It turns out to be both. You see, the 1985 novel Less Than Zero, later dramatized in 1987 as a ...

Advertisers once had to rely on catchy radio jingles or splashy billboards to grab the attention of drivers for a few seconds while they were on the road. But now, drivers of modern electric cars are ...

12:53, Sun, Dec 14, 2025 Updated: 12:55, Sun, Dec 14, 2025 Electric car owners may soon be targeted with digital advertisements while behind the wheel, thanks to sophisticated in-car technology. Some ...